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For several years, infographics have been a popular way to provide Internet users with information about any given topic. They’re easier to follow and capture much more attention than a simple text article or blog post on the same subject. They allow complex information to be made more accessible and more immediately relevant.
Motion graphics take this concept a step further by including animation, audio, digital video, typography and other elements to increase the value and quality of the graphic.
What Are Motion Graphics?
Based on the term, you can probably guess that motion graphics are a type of graphics that move and animate, but there’s more to it than that.
Motion graphics is the term used for all different types of graphic movements, including 3D elements, cell animation, stop motion animation, digital video, film and many other types of motion graphics. The designer of these graphics provides information through the graphic while guiding the readers through a story in some way. Motion graphics aren’t just for Internet use; they can also be used on TV and film.
What’s the Difference Between Motion Graphics and Infographics?
The main difference between motion graphics and infographics is that motion graphics use animation while infographics are text-only. Infographics also have their own set of benefits when they’re done well. They work by combining different colors, styles, images and layouts to attract attention and provide the reader with valuable information.
Motion graphics are also commonly combined with audio in their graphic styles.
Benefits of Motion Graphics
With the technological advancements we now have, including the improvement of Internet bandwidth, motion graphics are becoming more advanced along with it. This means high-quality and high-resolution graphics for advertising with animation and special effects. By using motion and animation in your graphics, you can use this style to draw in the visitor to your website and get them to pay attention more so than to a simple text banner or infographic.
Motion graphics bring a number of benefits. Some information is simply too complex to present in a still image, meaning an infographic has to be dumbed down or less than comprehensively detailed. Motion graphics can display different images and use video and audio to give a bigger picture. They also engage not just the eyes, but also the ears. This means that they can be more memorable than just a still image, in the same way an infographic is more memorable than a simple chart or text.
Examples of Motion Graphics:
Motion graphics can be way more creative than a simple image, the visual impact being very high. The most popular tools for building motion graphics are Adobe After Effects and Cinema 4D, so if you want to try your luck with a motion graphic, there are many tutorials which can help you get started. If you`re looking for inspiration, stop searching anymore and take a moment to inspect and admire these amazing examples of motion graphics:
Adobe Marketing Cloud
La Poste – Pliages
Wide Sky Game Trailer
Wide Sky Trailer from Marcus Eckert.
Russian Innovation and Research Centre
BBC Stadium UK
Nickelodeon – Saturdays
X Games 2012
Google Chrome Spot
Buenos Aires Ciudad
Unleash your Fingers
Nike Mercurial Vapor
Le Cube Reel
IKEA – The Climber