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When developing an eCommerce store, a big part of its success is to create and maintain a search engine optimization strategy. Most businesses agree that a proper strategy is important and many of them try to do it on their own. The problem that often comes when people do things without a base is that they’ll often make a number of mistakes.
Knowing in advance what these mistakes are and how to avoid them can help you make a site significantly more effective and search engine friendly.
Placing the Biggest Priority on Onsite SEO
Meta descriptions, keywords, titles, and other tags play a significant role in promoting an eCommerce store. Whether you’re selling jewelries, electronics, interior design web templates or self help guides, onsite SEO represent an important part of the backbone of your search engine optimization strategy. But that is not enough. Organic keywords and SEO that relies on relevant and high quality content must also play a strong role in your general game plan.
Gaming the System
The debate between black hat, gray hat, and white hat search engine optimization techniques have been going on for quite some time now. The problem is that it`s getting harder and harder to implement black hat and even gray hat SEO techniques without getting caught and penalized. While it could be done in the past with a higher rate of success, the modern search engine algorithms have much better insights now into what`s going on with a website. These methods may give you the edge you want initially, but it is almost guaranteed that you will be penalized and perhaps even removed from search index.
Just Trying to Get Inbound Links
It’s clear that inbound links do play some role in your overall search engine rank. However, some eCommerce stores try to cheat this by focusing most of their time on getting those inbound links. While some amount of link seeking can be beneficial, it’s important not to focus on this. Commenting on relevant industry sites and participating in online conversations provides some benefit. Subscribing to link directories that provide poorly structured and badly related content could result in a Google Webmaster penalty, and that, in turn, could result in further loss of ranking.
Assuming that Only Written Content is Relevant
Written content is still king. Few things compare to it, and it is far faster than preparing videos. However, video content is quickly becoming an important component of an effective search engine optimization strategy. When the content is well developed, videos are more likely to be shared through social media. The SEO tactics have to focus primarily on the descriptions and titles and it can go viral. Videos from major brands do very well but perhaps the brand awareness is the key which brings value into it and of course, a lot of work and commitment.
Forgetting about Consistency
Every single day new techniques for SEO and ranking come out. It’s impossible to stay on track, and sometimes, keeping up with the changes means that you must change what you do. Change is not always bad, but it’s important to be consistent. You need to establish trust with your customers and make sure that you don’t let them down in any of the ways that matter.
Optimizing a website for search engines is often the only approach that works for many businesses out there, but at the end of the day, is the customer who needs to be pleased and providing them top-notch services while still taking care of the platform can be considered the right strategy.