To understand how important backing up your WordPress website is, here’s a fun fact for you: the average cost of server downtime for a business is over $300,000 (Statista). Efficient WordPress backups won’t prevent servers crashing, but it will help you get your website back online faster. However, backing up your WP website can be tricky. Doing this by hand takes time you might not have, and using a plugin is risky because not all of them are doing their job. That’s why you need to know what it takes to properly backup your WordPress website and choose the very best plugins available to give your website the highest level of protection.
In the last couple of months since May 25, 2018, businesses, bloggers, online entrepreneurs, including everyone that has got anything to do with the internet have been scrambling to update their website policies to comply with the new GDPR regulations in Europe.
This is good news and bad news – good news to internet users as the new rules compels companies to be more transparent regarding why they solicit personal data from users, how their data is used, and they, that is, the user has the right to demand a full closure of any data organizations have about them.
The new regulation, though passed in the EU, pretty much affects you regardless of where you are based, as long as you collect any bit of an EU citizen’s data.
Frequently asked questions are more than just simple inconveniences and queries from people who want to know more. They’re an opportunity to immediately address someone’s concerns and bring them closer to a sale after the initial introduction. If questions are not answered quickly, it’s more difficult to make a sale as the lead goes cold.
A simple, but effective way to deal with this problem without beefing up your customer service team is to feature a frequently asked question (FAQ) sections around your site.
Perhaps one of the most important things, when you own a business, is how your website visitors and customers see your brand. Even more important is what you do to maintain a great relationship with them. In 2018 it is strongly believed that customers are going to choose the brand with which they connect most and empathize with, which means that you’ll have to do everything you can to be as close to them as possible and listen to their very specific needs.
One way to do so is by using email marketing, and there is one great tool that Wix offers to help you with that.
The gig-economy is here and as the numbers show – it’s changing the way we work, recruit talents to teams, get projects completed, and literally do everything.
Today, professionals can easily get connected to businesses seeking their skill-sets without having to do as much as just setting up their profiles on freelance marketplaces.
Here’s where freelancing platforms such as Fiverr comes in. They’re at the core of the gig economy, providing secured transparent space where both buyers and sellers can conveniently carry out transactions.
You have a great idea, you do some research and you decide it’s time to get into the business world by launching a startup. You realize you need a website. You need to build the website by yourself, because hey, you’re a startup without too much funding resources. You have found a WordPress theme you love, and your website is ready for business. Well done. Now for Round 2.
Your site might be live, but you need a few extras to keep it healthy and to help it sell your products or services. You need to make sure your business runs clock-wise, from both technical and client-oriented aspects.
Let’s be honest: there’s no way you can scale up your business and maintain a top position without outstanding customer support. Your customers are your most valuable asset, which is why setting up a great help desk support software should be a priority.
Making sure that all your customers’ needs are met in due time and that their satisfaction is through the roof is highly important when it comes to customer retention rate, the image of the business and overall success rate.
We’re living in a time when building a business and reaching out to the perfect audience is easier than ever. Websites are replacing brick-and-mortar business models, social media and search engines are the main places for finding the right prospects, no matter where they live on the planet or what language they’re speaking. In other words, there’s no better time to create a new business or grow a current one than now!
Scaling a business worldwide means that at some point during the process, you will need to speak your prospects languages, which means that your website needs to come up with versions into multiple languages.
Having a multilanguage website should be seen as a good practice because on one side, you get in front of the people in their own language and on the other side, you are perceived as someone who cares about providing a good user experience.
There are a lot of reasons to build a photography website. You might want to monetize it through ads, affiliate marketing or photo sales, share your work with the world and grow as an artist thanks to the feedback you receive. You might actually have something that you would like to teach others, etc.
Regardless of your reasons and the purpose of the website, there are some demands they all have to meet. WordPress caters to most of those demands, and is simple enough to use even by less experienced webmasters. It offers a wide range of free or premium photography specific themes and plugins. Knowing which to choose hinges on you knowing what are some of the essential features or characteristics they need to have.
Search Engine Optimization (SEO), despite its array of benefits it offers to many online businesses, has not received yet the attention it deserves. Well, in case you feel lost and have no idea of what SEO is, it is simply a strategy for improving the standing of websites on search engines. It is not something one can successfully build overnight and perhaps that’s why some people opt for other marketing objectives and strategies such as social media. SEO needs patience and expertise but its rewards are enormous and long-lasting overtime.
But why do you need SEO for your brand instead of just relying on social media for the promotion of your brand? Well, here are some of the reasons why your business needs search engine optimization to lead. Read on.