WordPress largely owes its undisputed reign in the CMS realm to its versatility, so it’s no wonder that it’s an ideal choice for small and local business websites.
You don’t need to cash out on an experienced webmaster to get the website you want, not to mention the CMS itself is free – these are all crucial points for a small business with limited resources.
Another great thing about using WordPress is that you don’t need extensive technical knowledge to optimize your site. SEO is often an issue for local businesses, precisely because of the technicalities and effort involved.
We still see a large number of local enterprises with at least a few pieces missing in their SEO puzzle – whether it’s a faulty Google My Business listing, a site that’s not optimized for mobile, or a number of other instances. In this day and age, a high search ranking is essential for a local business to thrive – and the flexibility of WordPress puts you at an advantage in this regard.
Let’s have a look at the best SEO practices you need to implement to improve the local search ranking of your WordPress website.