15 Marketing Best Practices for 2020 and Beyond

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Writing predictions for best marketing practices is a thankless task at the best of times.

Whichever way you look at it, you’re bound to have a few misses. And these days, in the wake of the Covid-19 pandemic and the uncertainty surrounding our future with the virus, this task becomes even harder.

Still, after observing what has worked so far in 2020 and factoring in the inevitable effects of the coronavirus pandemic on the global markets, here are a few marketing practices that should be sound for the rest of 2020 and beyond.

You will notice that the article will first cover the big-picture type of practices for marketing in 2020, and the specific tactics will follow afterward.

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How Long Should a Blog Post Be for SEO?

The perfect blog post doesn’t exist.

However, content marketers should still strive to create it. Constant improvements and optimization are needed so customers can find your content and hear what you have to say.

One of the most common questions copywriters or those learning how to start a new blog ask themselves when they sit down to write is: how long should I make this post?

The answer isn’t the same for every business.

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How to Add Blog Posts to Pages in WordPress with Ease

WordPress started as a blogging platform and quickly expanded its capabilities to a veritable content management system. Displaying posts inside pages was something that a few years ago would’ve required advanced technical skills, editing theme files, and creating custom templates in PHP.

Those days are long gone and if you’re like me, then you’re probably already using a page builder for designing your pages and even posts.

Mixing posts and pages with WordPress is a normal thing nowadays, and something which can be achieved with just a few clicks, by simply leveraging your favorite page builder plugin.

In this tutorial, I’m going to show you how you can actually add posts inside your pages with ease! Let’s dive right into it!

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How to Protect Your Data from Potential Cyber Attacks

According to CNBC, over 40% of cyberattacks target small businesses, many of which have not put in place, strong data security and protection measures.

Members of the public aren’t spared by these cybercriminals either. Yet a data breach can be an unfortunate event that can set you or your business back a great deal.

Don’t wait until it happens to you! Take charge and control of your data today by taking the basic data safety measures below:

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5 Reasons To Hire Media Professionals For Your Business

Whether you’re a small business owner, an entrepreneur, or a social media influencer, you know the importance of having a strong online presence. You want people to be able to find your website and navigate it easily. As more people use DIY website building services, you should consider bringing in the pros.

Professional media and marketing professionals will help you with every aspect of your online strategy including web design, written content, social media management, and data analysis. They provide tools that DIY site-building services cannot.

Here are five reasons that hiring media professionals is worth the expense.

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The Ultimate Checklist for Building a Great First-Time Website

Building a website can definitely feel intimidating – unless you’re already a tech wiz, you’re probably not sure where to start, and every design you come up with feels and looks horrible.

With the right guidance, however, you can have a site up and running with minimal fuss. All you need is a plan and a detailed checklist that ensures you solve for all critical issues at the right time.

One big mistake most first-time website-builders make is trying to do too much at the same time. It doesn’t take long for them to start feeling overwhelmed. Once that happens, things begin to fall through the cracks.

Here are 6 things you need to get your very own site up and running in no time.

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7 Reasons Why Your WordPress Plugins or Themes Won’t Install

WordPress is undoubtedly one of the best content management systems out there, but by far, is not a problem-free platform. You may encounter issues right off the bat, starting with the very basic theme installation, continuing with plugins to only find out that the server is not up to the requirements.

One of those common issues include themes and plugins installation failures and in this article, we will be covering the reason why these issues happen.

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7 Best Local SEO Practices for WordPress Websites

WordPress largely owes its undisputed reign in the CMS realm to its versatility, so it’s no wonder that it’s an ideal choice for small and local business websites.

You don’t need to cash out on an experienced webmaster to get the website you want, not to mention the CMS itself is free – these are all crucial points for a small business with limited resources.

Another great thing about using WordPress is that you don’t need extensive technical knowledge to optimize your site. SEO is often an issue for local businesses, precisely because of the technicalities and effort involved.

We still see a large number of local enterprises with at least a few pieces missing in their SEO puzzle – whether it’s a faulty Google My Business listing, a site that’s not optimized for mobile, or a number of other instances. In this day and age, a high search ranking is essential for a local business to thrive – and the flexibility of WordPress puts you at an advantage in this regard.

Let’s have a look at the best SEO practices you need to implement to improve the local search ranking of your WordPress website.

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WordPress Guide For Photographers – How to Build Your Website Portfolio

A portfolio website is one of the most important promotional tools a photographer can use. Having a website that showcases your exceptional work can give you an advantage over your competition.

It provides a permanent platform that potential clients and viewers can use to see your photographic skills. Furthermore, it can also be used as a place of eCommerce from which you can sell your work too.

Without a portfolio, you are limiting your own exposure – the web is a vast place and you must seize the opportunities it provides.

To create a portfolio, you must either have web development skills or use a suitable platform that makes the process easy. WordPress is one such platform. WordPress is one of the most popular CMS systems in the world – millions of people use this platform to develop websites, blogs, and portfolio sites.

WordPress is easy to use and has a host of awesome plugins. If you want to create a portfolio website, WordPress is an excellent choice. In this guide, we look at 5 steps you can take to create your own photography portfolio using this platform.

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5 Ways to Improve Your Website Loading Speed

improve site speed

We live in a society that has an ever shorter attention span and a desire for instant gratification. In this environment, having a slow loading website is a death sentence.

If your website has a one second delay in its load time, the effects are immediate. A one second delay will lead to:

  • 11%fewer page views
  • 7% loss in conversions
  • 16% decrease in customer satisfaction

Losing a few seconds will have a huge impact on your ability to interact with customers, it will affect your bottom line, and it may mean that you are basically giving your customers a way to your competition.

This is one of the reasons why the speed with which your page loads is something that Google examines when determining your ranking. Let’s take a look at five things you can do to make your website load faster.

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Beginners Guide to Flipping A WordPress Blog

Flipping houses is all the rage these days, but a home isn’t the only thing you can flip for a profit. Blog flipping is gaining traction as the latest and greatest way to make money online.

Blog flipping is turning the average blog into one you can sell for a profit. It may come as a bit of a surprise, but people will pay real money for the right blog.

You can flip a blog you already have, or you can create a blog from scratch and flip it into a profitable site. Here’s how!

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