There is more to websites than just creating the structure. There is also making sure it is both functional and effective and optimizing it to be more attractive. But as it turns out, most website owners don’t know how to make their website more attractive. It’s no wonder most people stop interacting with a website after some time.

And the truth is that it’s hard if not impossible to keep your audience interested if your website is not attractive. Sure you can easily create a good enough website. But if your website is not optimized to attract customers, you will push people away.

Most of the personal blogs that have been turned into successful multimillion dollar businesses had humble beginnings, and the bloggers had little idea how big their sites would become one day.

Pete Cashmore’s Mashable, which earns more than $2 million per month at this point is a great example, and the point here is that anyone can reach similar heights too, as long as they know how to.

Of course, the blogging market in every sector is a lot tougher and several times more complex than it was a decade ago, so you will need proper guidance, winning ideas and a uniqueness about your personal blog to turn it into a thriving business down the line.

To help make the path to success a little less rocky when you are starting out, check out the following tips and guidelines that almost every successful blog today had to know and follow once.