We live in a society that has an ever shorter attention span and a desire for instant gratification. In this environment, having a slow loading website is a death sentence.
If your website has a one second delay in its load time, the effects are immediate. A one second delay will lead to:
- 11%fewer page views
- 7% loss in conversions
- 16% decrease in customer satisfaction
Losing a few seconds will have a huge impact on your ability to interact with customers, it will affect your bottom line, and it may mean that you are basically giving your customers a way to your competition.
This is one of the reasons why the speed with which your page loads is something that Google examines when determining your ranking. Let’s take a look at five things you can do to make your website load faster.