10 Marketing Objectives Examples Suitable for any Business

Digital marketing is no more an option, it is essential and mandatory to survive in the contemporary era of cut-throat competition. The internet has changed the way people think and make decisions. Consumer behaviors and buying patterns have changed drastically and it is time to adapt to the new market to encash the opportunities for your business. If you don’t have an effective, well-planned and resourceful strategy for your business, you are missing something terribly important.

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Case Study: Why the Louis Vuitton Logo Is So Famous

So many logos are now famous and monitored by marketers and enthusiasts all over the world. There are charts of the most powerful, influential and easy to recognize. For some, it takes years to earn international fame. Others launch or rebrand with a strong campaign and earn the much-needed awareness.

Let’s look at one of the most influential logos in the fashion industry. The brand itself might have launched back in 1854. However, in the last 20 years, it skyrocketed, and it’s tightly connected to LV’s most successful products. The Louis Vuitton logo history might be brief, but it contains some branding lessons which you can learn from when building your first website.

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SendPulse Review – Email Marketing on Steroids

You know why you need an e-mail list – you own the e-mails, you sell more and make even more profits. But doesn’t it defeat the idea of making more profit if you end up spending the gains on your e-mail campaign manager?

We are all aware that most campaign managers are quite expensive but had to stick with them since they are almost all the same – well they were – until SendPulse surfaced.

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Kinsta Premium WordPress Hosting – Synonym for Peace of Mind

A vital piece of the puzzle in optimizing websites is the hosting service used – can’t stress that enough. Seasoned webmasters understand the crucial role of hosting in maintaining site’s high performance, cut down or eliminate down times, integrate other functionalities into the websites, and even enhance security.

They realized it impacts almost all aspect of their blog; from affecting user experience to how search engines interact with it. Hence, they’re always on the lookout for services that provide an optimal experience for them and help keep the engine of their online business well oiled.

For all newbie bloggers out there with low traffic sites, shared hosting is enough to get you off the ground(we’ve put together an unbiased comparison between two giants: Siteground and Inmotionhosting); however, once a piece of your content goes up to thousands of visits per day, then it’s time to rethink the whole hosting needs.

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15 Ways to Power Up your WordPress eCommerce Store

eCommerce online stores have great success in sales and popularity, especially when they have the perfect elements aligned. The top online eCommerce stores, fortune 100 companies, are known to generate for their ability billions of sales a year. A great web design, online security, and marketing can do just the trick to generate more sales and popularity instantly online. Increasing company credibility and improving visitor on-page satisfaction can lead to great success. WordPress has made blogging and web design much easier and faster. Read the 15 ways to power up your WordPress e-commerce store.

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How & Why To Downgrade WordPress Versions, Plugins, And Themes

The WordPress Core code is updated pretty regularly throughout the year. Everyone wants to upgrade to the latest version of the WordPress as it is stable. We all want the latest features and also immunity from the security holes of the older versions. Yet, even after such extensive research, all the bugs cannot be fixed at once.

This is where the problem arrives. Those bugs which left behind while fixing can really cause a lot of trouble. Also, there are plugins and themes which don’t act nicely in an update. The core developer of plugin and themes need some time to catch up with an update of WordPress. So, till that time, things can go weird.

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Harden WordPress Security – 12 Actionable Tips for Your Website

You’re probably thinking that you are running a secure and safe WordPress website. The short story – you’re not!

We’re living with the status-quo that our websites are secure enough to not bother with the dirty job of hardening them as best as we can. But the reality is different. While supporting my customers, I personally face every day with shared web hosting servers, outdated(sometimes, ancient) technologies; people are still using the “admin” username, they don’t have a security plugin installed, even if it takes less than 5 minutes.

It’s not your fault. We assume that WordPress is pretty safe to run a website on it. And it is, but threads are everywhere and it’s best to avoid them if possible. And it is possible.

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How to Optimize Images for the Web – A Practical Guide

Optimizing images for web is still a little-known practice. When it comes to websites and images, things can get a little complicated. You see, while images are something which all websites simply must have, for many reasons, they increase the overall size of a web page and thus slow down the loading speed of that web page. Above all, this is very problematic because of the user experience that this conveys.

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Black Friday & Cyber Monday Deals You Don`t Want to Miss!

It`s that time of the year again!

Instead of bombarding you with tons of deals, I filtered the best from the good and gathered a hand of awesome deals you don`t want to miss!

The criteria used for selecting the deals are following the motto “from zero to hero”! In other words, these deals are exactly what you need to start a new online business for a discounted price.

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10 ‘Well-Worth-It’ Benefits of a Premium WordPress Theme

I know what you’re thinking…why would I ever pay for a premium WordPress theme when there are so many free options out there? Well, truth be told, the old saying; ‘you get what you pay for’ rings truer than ever before when it comes to WordPress Themes. Unless you’re a web developer, chances are you may need a little more help navigating your WordPress theme than you would like to admit. That’s where a premium WordPress theme comes in handy.

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