According to CNBC, over 40% of cyberattacks target small businesses, many of which have not put in place, strong data security and protection measures.
Members of the public aren’t spared by these cybercriminals either. Yet a data breach can be an unfortunate event that can set you or your business back a great deal.
Don’t wait until it happens to you! Take charge and control of your data today by taking the basic data safety measures below:
Whether you’re a small business owner, an entrepreneur, or a social media influencer, you know the importance of having a strong online presence. You want people to be able to find your website and navigate it easily. As more people use DIY website building services, you should consider bringing in the pros.
Professional media and marketing professionals will help you with every aspect of your online strategy including web design, written content, social media management, and data analysis. They provide tools that DIY site-building services cannot.
Here are five reasons that hiring media professionals is worth the expense.
You had a great business idea, took action and now, let’s say you managed to have a website up and running. How do you promote it? Because with the right tools and ideas, even a small company in the business world can promote its products and services in a user-friendly way.
Every consumer is in want of visiting a website before buying something. Some people visit a website through a link seen on social media, through a newsletter or in a blog post.
There are many ways to measure the success of an online business. Therefore, in this article, we will talk about the top 10 free website promotion ideas, which will help you make it more attractive to clients.
Let’s have a closer look at these ideas, one by one:
In the last couple of months since May 25, 2018, businesses, bloggers, online entrepreneurs, including everyone that has got anything to do with the internet have been scrambling to update their website policies to comply with the new GDPR regulations in Europe.
This is good news and bad news – good news to internet users as the new rules compels companies to be more transparent regarding why they solicit personal data from users, how their data is used, and they, that is, the user has the right to demand a full closure of any data organizations have about them.
The new regulation, though passed in the EU, pretty much affects you regardless of where you are based, as long as you collect any bit of an EU citizen’s data.
Perhaps one of the most important things, when you own a business, is how your website visitors and customers see your brand. Even more important is what you do to maintain a great relationship with them. In 2018 it is strongly believed that customers are going to choose the brand with which they connect most and empathize with, which means that you’ll have to do everything you can to be as close to them as possible and listen to their very specific needs.
One way to do so is by using email marketing, and there is one great tool that Wix offers to help you with that.
You have a great idea, you do some research and you decide it’s time to get into the business world by launching a startup. You realize you need a website. You need to build the website by yourself, because hey, you’re a startup without too much funding resources. You have found a WordPress theme you love, and your website is ready for business. Well done. Now for Round 2.
Your site might be live, but you need a few extras to keep it healthy and to help it sell your products or services. You need to make sure your business runs clock-wise, from both technical and client-oriented aspects.
Fiverr – pronounced “Five-rr” – is the largest and most popular online marketplace in the world today where self-employed or part-time workers offer freelance services, starting from $5, hence the name. It is the brainchild of Micha Kaufman and Shai Wininger and has its headquarters in Tel Aviv, Israel.
The online marketplace is open to freelancers from all corners of the globe who are skilled enough to offer one service or another to customers worldwide. Fiverr launched its website in 2010. By 2012, more than three million services were showcased on the highly reputable online marketplace.
Digital marketing is no more an option, it is essential and mandatory to survive in the contemporary era of cut-throat competition. The internet has changed the way people think and make decisions. Consumer behaviors and buying patterns have changed drastically and it is time to adapt to the new market to encash the opportunities for your business. If you don’t have an effective, well-planned and resourceful strategy for your business, you are missing something terribly important.
Whether you build websites for your own businesses or for your clients, you understand better than most people how our collaborative lifestyles are based on the way we use technology to connect with each other at home, work, and everywhere else. By making your websites as strong on the backside as they are beautiful on the inside, you contribute to this scenario.
Every business sells online, but small businesses need an edge to compete in the marketplace against the big companies. Luckily, there are a variety of tools available to you so you can sell online. Heck, you could even build an online store from scratch, by using WordPress.
These tools not only help you to post your merchandise for sale, but they also help you to get more attention to your business and ultimately convert sales. These are just a few of the tools available to you.
More tools are becoming available all the time, so keep your eyes open and seek out the latest innovations in the marketplace.