When developing an eCommerce store, a big part of its success is to create and maintain a search engine optimization strategy. Most businesses agree that a proper strategy is important and many of them try to do it on their own. The problem that often comes when people do things without a base is that they’ll often make a number of mistakes.
Knowing in advance what these mistakes are and how to avoid them can help you make a site significantly more effective and search engine friendly.
The competition over the web has grown quite rapidly in the last few years and webmasters are striving to get as more traffic as they can for their websites. It`s obvious that most of the people use search engines to look for the content they need, that’s why the race of getting on top of search results is tougher than ever. For this reason, “search engine optimization” became more than a phrase, it is a strategy for some and a business for others.
Google is without a doubt the most important search engine, defining new rules and setting searching criteria with every algorithm update they made, for a better user experience and a more safely web surfing.
There was a time before the latest Google search engine updates when website maintenance could be set on automatic mode after it reached the number one spot in searches for all its most relevant keywords. However, the Google Penguin and Panda updates have changed all that; now website maintenance is crucial for a good position in Google. Even more important than that is the fact that users will always be able to tell if a site is constantly monitored and maintained or not.
The World Wide Web has opened up many new opportunities for the existing business houses all around the world as they can now reach out to the global clients by having websites built on very flexible platforms like WordPress. Moreover, it has also proved to be a blessing for those who have an entrepreneurial bend of mind but do not have much capital. They could make the best use of this platform by opening up e-commerce websites or virtual shops to sell different products as these requires investment of much less capital. However, since the competition in the virtual world is also quite narrow it is extremely important for the website to be optimized so that it has better ranking in the search engines.
Are you looking for tips on how to create SEO friendly websites? In that case, you have come to the right place!
You may not be aware of the fact that focussing only on design elements such as streaming audio, stunning images, flash movies etc. might appear attractive on the surface but damages your business prospects as it is detractive when it comes to search engine rankings.
The advent of the Internet made the world a global village. However, if your business activity is based locally, there would be no point trying to reach international masses when you could concentrate your efforts on building your local presence. Here are some ways you can concentrate on your local community through SEO.
There`s no other CMS in the world better at SEO than WordPress. Why? Because of some amazing plugins, which make the dirty job of inviting Search Engines robots to your website.
Below I gathered 10 awesome SEO plugins for WordPress which I`m sure will bring your website on the Google`s front page! Aren`t you convinced yet? Try them and you`ll be amazed!