Podcasts are everywhere nowadays and if you’re like me, then you probably have a favorite list already, that you consume either on YouTube, Google Podcasts, or a podcast app.
If you want to create a blog on WordPress for your podcast, from where you could further deliver value to your audience with great guests and useful content and, perhaps, make money – then this post is for you!
What’s a Podcast?
A podcast is one of the fastest and easiest ways to distribute audio over the Internet.
By definition, a podcast is an audio file that is intended for listening and is available online on the web.
It is structured in the form of episodes, i.e. series of audio recordings, where each of these episodes can be downloaded, rewound, and watched on a computer/mobile device whenever you want.
In order to always have access to new episodes, the user can become a subscriber and receive notifications for each new episode.
The technical podcast is an audio file in mp3 or some other format and is based on the principle of RSS feed technology. Today, this is made much easier because you can also listen to most podcasts on YouTube.
Let’s return to the topic of this post and start with what it takes to create an online podcast on WordPress.
Are you wondering why a web podcast when you have YouTube for free?
The answer is – because this way you can have complete control over it, i.e use data, manage subscribers, provide information, and distribute the podcast on all other platforms, with, of course, link back to the original source, which is on your blog.
The goal? Well, so you could build a brand and eventually monetize it.
What do you need for a podcast blog?
- A great idea
- An awesome name for the podcast
- Podcast equipment
- Domain and hosting
- A development plan and strategy
- Free promotion platforms
Not all items are equally important, so let’s take them one by one:
How to Create a Podcast in WordPress
Well, you guessed it! You need to build a website! Given that we speak about WordPress here, it is noteworthy that this platform poses as one of the options for designing websites without having earlier experience in doing so.
There are two options for hosting audio content:
- Use a specialized podcast service, such as Blubrry or Soundcloud, or similar to which you upload audio files
- Upload audio files directly into WordPress
If you decide to go with the 2nd option, then the recommended hosting that can provide optimal resources for this type of site, especially in the case of a large number of files, is a virtual private server(VPS).
You can use WordPress to create a website for your podcast because of the integrated RSS feed that is used to distribute information to subscribed listeners.
WordPress can be installed (embedded) on your hosting account in two major ways.
Self-hosted WordPress site (WordPress.org), which supports the embeddable podcast player):
- Get the embed code
- Click “Share” under podcast episode
- Toggle to “Embed”.
- Click “More Options” to customize players
- Copy the code
- Paste the code in your WordPress post
- Transform the code to “Preformatted”
- Publish the post
Podcast on WordPress.com, which does not support the embedded player:
- Get the URL file
- Copy and paste the URL file into your WordPress post
- Publish the podcast
Once you install WordPress, to help manage content and create podcasts, you need to install a plugin. Many free plugins for this purpose are available on the official WordPress website. The most popular are:
Installing a podcast plugin is no different from installing other plugins in WordPress and is done through administration: “Plugins” > ”Add New”.
How to Pick a Great Name for your Podcast
The name of your podcast is crucial. As a tip, make it easy to pronounce and be remembered and try to find something unique (which is quite hard today), related to the topic of the show. A brand is a brand and, if you build a personal brand, it is yours forever!
At the very beginning, you should at least roughly know your target audience, what they like, what they do, what challenges are they facing, and so on. The priority is to target your content to a specific group of people. It’s all about building a tribe of loyal subscribers. It is also essential to establish a communication channel with your subscribers so that you could learn more about them, gather feedback and shape your future podcasts on their needs.
Podcast Development Plan
Podcasting as a hobby or directly Pro? The answer to this question will determine the direction of your podcasting strategy in the short and long term.
If you are totally unprepared for this step and want to start with zero investment then my advice is to start a YouTube channel.
Invite some cool guests and do your research for the show. You need to know who you are talking to in order to make the conversation go smoothless. Also, it is important to find some common ground.
If you want to go the podcast studio route – then get ready for some props: a soundproof room – then, the next most important thing is the microphone. Here are some microphone suggestions in the middle price range: Rode Broadcaster, Rode NT1, Electrovoice RE-20, Shure SM7B, while Rode PodMic is a bit cheaper.
A high price-range smartphone could also be enough to start with. Let’s add one laptop/computer to the list and you are ready for “level 2”.
Some of the most famous are:
Most of the platforms use a subscription-style approach, limiting you by how much “time” you can upload on your account.
However, when you have your own WordPress blog, in addition to domain and hosting, you are limited only by the size of the space on the hosting. This is a good thing because even a 5GB webhosting account is enough for hours and hours of audio or video shows.
Another way is to upload the show directly on your YouTube channel and from there, embed video or audio into the blog. This synergy works pretty well and it also adds up to your SEO efforts.
Ways to Monetize a Podcast
One of the most common and easiest ways to make money from your podcast is through sponsors. Having an advertiser paying you to mention their product or service in your show is the best way.
Usually, the main qualification that sponsors are looking for is traffic. They also look at targeted traffic and conversion rates. If you have the right statistics, advertisers will contact you often.
Selling a product/service yourself
Why promote other people’s work when you can promote your own? Not only do you benefit from free traffic for your own product but you keep the profits! This can be one of the most amazing ways to make money from your podcast.
There are so many products you can create and sell: eBooks, courses, one on one services… If you offer a service like training, writing, designing… a podcast is the perfect place to drive traffic and promote your products or services.
Establishing yourself as an expert
Maybe the thing you want to promote is – you. If you are an expert in your niche, it is much easier to get clients or sell a book, etc. Sharing your knowledge and expertise with your listeners is the best way to establish yourself as an expert. As your audience grows chances are you will be able to monetize your efforts easier.
Providing premium content can turn your listeners into paying customers. You can offer things like exclusive episodes, a catalog of past episodes, or create a subscription service. For the latter, play a part of an episode for free, while premium subscribers can unlock the rest of the show.
The principles of making money with podcasts are very similar to making money any other way online. Create something valuable, attract the right audience and build your tribe. Be consistent and opportunities will come, which eventually, will turn into cash!