Madalin Tudose

A web developer with a crush on SEO. Having my skin in the game of website development and digital marketing for more than 10 years already, you might consider me an expert. At least this is what people call me. Honestly, I HATE that term. I prefer to describe myself as a person who takes action and risks. I test every hypothesis, document every step of the process, and implement what works.

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  1. Floricel @ Online Business Design Blog on July 9, 2011 at 11:09 am Reply

    Therefore a logo should serve an impact to the audience, either conscious or unconscious. 🙂

    Thanks for this post. I personally have been thinking about making a one or at least conceptualize something as a logo. And this article has given me more ideas on how I can go about it.

    Thanks John for sharing this!


  2. Scott Lewis on August 16, 2011 at 12:58 pm Reply

    I wonder if we might get Mr. Williams to respond to the fact that many of the logos in the library on LogoGarden are copyrighted works by some of the nations top logo designers. Some of the logos are nationally recognizable brands including the Time-Warner logo, an NBA team’s logo and many more. This is not hearsay. I have found at least 2 of my logo designs in their library. This is not a case of similar ideas – these are designs that are just blatantly lifted from my designs. Both of the logos of mine in their library were published in The Best of Logolounge series by identity and branding guru Bill Gardner.

  3. Tad Dobbs on August 17, 2011 at 10:01 am Reply

    In regards to the recent controversy regarding John Williams and LogoGarden selling stolen logo icons as original, untrademarked work:
    I question how it is that a company is able to sell the stolen property of others. Many of the designs on the LogoGarden site are poached from concepts developed by legitimate designers, and in many instances logos that are currently in use by many companies. Buyer beware if you decide to purchase a logo from LogoGarden you probably won’t be able to trademark your logo, or even worse, you’ll probably get sued by the company that actually owns the rights. This is a despicable site in the fact that you’re selling small businesses big legal fees.
    I would love to hear Mr. Williams reasoning behind his blatant theft of copyrighted material.

  4. EC on August 17, 2011 at 10:48 am Reply

    John Williams and his logogarden STEALS LOGOS. DO NOT USE THIS CRIMINAL’S SERVICE! He’s a thief, a hack, and a liar. There is a facebook page dedicated to his rampant copying…

  5. Patrick on August 19, 2011 at 10:09 am Reply

    Sorry but the author is a total hack and the lowest form of human on earth. Fraud, ripoff artist, taking world famous designers work and flaunting it as his own on some gimmick dollar logo site. Read all about it:

  6. cjo on August 19, 2011 at 2:00 pm Reply

    As a designer, I know logos are important. However, I’d like to pass on a post on and a call that has been picked up by AIGA.

    Be careful who you listen to. Logo Garden has stolen hundreds of logomarks from reputable designers: creative identity theft.

  7. kimberly on August 22, 2011 at 6:43 am Reply

    Here is an action alert for AIGA regarding John Williams and his practice of blatantly ripping off other designer’s work and what you can do about it:

  8. mumbai flowers on August 26, 2011 at 12:07 am Reply

    I really like the way you have written this article for us. I would greatly appreciate your writing skills and can expect few more article in near future.I will definitely like to visit you site for more useful readings.

  9. Peter Kelly on August 26, 2011 at 11:35 am Reply

    Nice going there publishing an article from an author who steals other designers’ work and sells them as his own.

  10. Jess on September 3, 2011 at 7:11 am Reply

    It’s really pathetic that John Williams has devoted so much of his time to pretending to be a branding and design expert. As a designer, coming up with a unique concept and design is such an exciting challenge and it’s so rewarding when it’s successful. It’s part of the fun of being a designer. I can’t imagine calling myself a designer and not loving that aspect of the work I do. It’s not only the fact that Williams ripped off the work, but that he had so little respect for such great designers and didn’t think they would find out.

  11. NIck on September 12, 2011 at 10:17 pm Reply

    So he writes ‘a logo is not something to skimp costs on..’ while his whole business model is selling the cheapest logos on the net? Wow. Hypocrisy must just slide off him like water off a ducks back.

    Now I am not normally so scathing in my responses to articles, but really, this author has been proved to be selling copyright infringing material. I feel sorry for the business owner who ends up getting slapped with a trademark violation for using a trademarked logo that they bought from him.

    As his ‘business’ behavior DOES impact my livelihood in design, I certainly don’t want to be tarred with the same brush as a logo designer when this gets picked up in the main media and gets bigger exposure showcasing him as a complete hack.

    If you are selling logos as a business, be damn sure you aren’t breaching copyright BEFORE you load them into your system for sale.

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