Top 30 Multipurpose WordPress Themes in 2018

The WordPress theme marketplace has been steadily growing over the past couple of years. What started out as a side-project, today powers over 29%(and counting) of all the websites on the Internet.

People have built businesses around selling WordPress themes – not to mention that people have built businesses by creating websites based on themes, many of them, multipurpose WordPress themes. Let’s take a look at the most popular themes in the WordPress marketplace today.


Divi by ElegantThemes ($69)

ElegantThemes is one of the most trusted WordPress theme brands over 400,000 paying customers. Their flagship theme Divi is one of the best drag-and-drop, frontend visual composers out there.

Plus when you buy it, you get all the other themes ElegantThemes has built over the years.

Smart Passive Income Theme by StudioPress ($99.95)

smart passive income studiopress best multipurpose wordpress theme 2017

Pat Flynn is a name not unheard of in the online business industry. The SPI (Smart Passive Income) theme by StudioPress (which happens to be built by the fine folks at CopyBlogger).

Pick this theme if you’re looking for a solid WordPress framework.


Landing by Themify ($49)

This theme is designed for landing pages — be it an app, e-book or even deal website.

The drag-and-drop builder makes it easy to churn out websites with ease.


Thesis by DIYThemes ($87)

DIYThemes is a conversion focused page-builder with a lot of pre-defined elements.

This theme is a replica of the immensely popular SocialTriggers website.


Color Theme by OrganicThemes ($69)

OrganicThemes is known for their bold designs — which is probably why their themes are featured in


Kalium – Creative Theme for Professionals ($59)

Kalium is one of my favourite creative themes.

Most of its demos (specially the fashion-oriented ones) feature a full-screen video background.


Stack – Multi-Purpose WordPress Theme with Variant Page Builder & Visual Composer ($59)

A clever play by the developers to piggyback on Slack’s popularity.

However, I found this theme’s tech/app landing pages to be pretty attractive.


Marquee by AudioTheme ($69)

Another theme that I picked from the store — this is for musicians who’d like to feature their work online.


TheGem – Creative Multi-Purpose High-Performance WordPress Theme ($59)

An excellent option for digital agencies — the page-load times are pretty low in this theme.


Houzez – Real Estate WordPress Theme ($59)

The theme’s full-screen background gives a rich tone to the overall visual appeal of the site.

Real estate websites generally have a premium factor attached to them — mostly since the value of individual transactions are pretty high.


Squared by ThriveThemes ($49)

ThriveThemes is a full-blown conversion-focused digital marketing stack with not only themes by tons of other cool conversion optimization tools — all built for WordPress.

ThriveThemes is a good option for digital businesses.


Directory 2.0 by Templatic ($89)

A flagship theme by Templatic — this theme has been featured in quite a few theme-roundups.

It is a classic directory listing theme with an intuitive user experience design.


XStore – Responsive WooCommerce Theme ($59)

A solid contender in the WooCommerce themes space – XStore boasts elegant typography coupled with minimalism.


Infinite – Responsive Multi-Purpose WordPress Theme ($60)

One of the things I like about Infinite is its header layout options.

The theme loads in a giffy and has multiple demo pages.


The Ark | Multi-Purpose WordPress Theme ($39)

This is the spa demo of the Ark theme.

Being multipurpose, this theme can float into almost any corporate/business website.


Publisher – Magazine, Blog, Newspaper and Review WordPress Theme ($39)

The publisher theme is an excellent fit for online magazines.


EasyWeb – WP Theme For Hosting, SEO and Web-Design Agencies ($59)

Although the name suggests SEO, there are a host of other demos in this theme.

I found this one to be most interesting with a video background.


Werkstatt – Creative Portfolio Theme ($39)

This is the masonry grid demo layout of the Werkstatt theme.

It comes with multiple other demos at the same cost making it an excellent choice for creative professionals to showcase their portfolio.


BoomBox – Viral Magazine WordPress Theme ($59)

A BuzzFeed-themed WordPress theme, BoomBox has multiple other demos that resonate with a specific group of audiences.


You | Multi-Purpose Responsive WordPress Theme ($64)

Out of the many demos available for this theme, we selected the food demo. the full-screen background coupled with the block typography makes a mouth-watering theme!


Electro Electronics Store WooCommerce Theme ($59)

If you ever wanted to build an eBay themed store on WordPress (coupled with WooCommerce of course), Electro would be your answer.

The theme has 3 layouts for the online store and comes with built-in compatibility for WooCommerce.


Fevr – Creative MultiPurpose Theme ($59)

One of my favourite online store themes — Fevr strikes the perfect balance between bold typography and minimal design. This would be an excellent fit for stores that focus on personal branding.


The 60k Sales Club

In this list, we’ll take a look at Themeforest’s all-time most popular themes. If you’ve been in the WordPress game for a while, chances are you would have heard almost all the names in this list.

I call this list the 60k Sales Club: All the 7 themes listed below have crossed over 60,000 sales in Themeforest!


Rank #8
The7 – Responsive Multi-Purpose WordPress Theme ($39 USD)

  • Sales: 60,000+
  • Type: Multipurpose
  • Addons: Visual Composer and Ultimate Addons
  • Templates: 26
  • Rating: 4.79


Rank #7
Jupiter – Multi-Purpose Responsive Theme ($35 USD)

  • Sales: 61,000+
  • Type: Multipurpose
  • Addons: Visual Composer (modified verison)
  • Templates: 140+
  • Rating: 4.73


Rank #6
Salient 8 ($60 USD)

  • Sales: 61,000+
  • Type: Multipurpose
  • Addons: None exclusively specified
  • Templates: 150+
  • Rating: 4.81


Rank #5
BeTheme – Responsive Multi-Purpose WordPress Theme ($39 USD)

  • Sales: 64,000+
  • Type: Multipurpose
  • Addons: Visual Composer, Slider Revolution and Layer Slider
  • Templates: 250+
  • Rating: 4.79


Rank #4  
Bridge – Creative Multi-Purpose WordPress Theme ($60 USD)

  • Sales: 70,000+
  • Type: Multipurpose
  • Addons: Visual Composer, Slider Revolution, Layer Slider and Timetable
  • Templates: 210+
  • Rating: 4.79


Rank #3
Enfold – Responsive Multi-Purpose Theme ($60 USD)

  • Sales: 122,000+
  • Type: Multipurpose
  • Addons: Visual Composer
  • Templates: 100+
  • Rating: 4.84


Rank #2  
X | The Theme ($39 USD // Easter Sale)

  • Sales: 150,000+
  • Type: Multipurpose WordPress Theme
  • Addons: Too many to count!
  • Templates: 33
  • Rating: 4.15


Rank #1
Avada | Responsive Multi-Purpose Theme ($60 USD)

multipurpose wordpress theme

  • Sales: 320,000+
  • Type: Multipurpose WordPress Theme
  • Addons: Too many to count!
  • Templates: 25+
  • Rating: 4.77


Wrapping Up

How many themes did you already know from this list?
Did we miss a theme that deserved to be in the list? Let us know in the comments below!

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Madalin Tudose

A web developer with a crush on SEO. Having my skin in the game of website development and digital marketing for more than 10 years already, you might consider me an expert. At least this is what people call me. Honestly, I HATE that term. I prefer to describe myself as a person who takes action and risks. I test every hypothesis, document every step of the process, and implement what works.