eCommerce online stores have great success in sales and popularity, especially when they have the perfect elements aligned. The top online eCommerce stores, fortune 100 companies, are known to generate for their ability billions of sales a year. A great web design, online security, and marketing can do just the trick to generate more sales and popularity instantly online. Increasing company credibility and improving visitor on-page satisfaction can lead to great success. WordPress has made blogging and web design much easier and faster. Read below the 15 ways to power up your WordPress e-commerce store.
Firstly, I can’t stress enough the importance of having a website ready for scaling before starting any marketing campaign, so make sure you get it right from step 0 and understand why uptime is important for your business.
1. eCommerce Multi One Page Web Design
The one-page web design recently became very popular because of its unique ability to include an all in one-page showcase. However, for e-commerce stores, there are multi pages that need to be added per category and per product. To make an e-commerce store even more eye-catching for future customers & online visitors, start by adding custom multi-one page designs. To further explain, on your most important product categories create a custom one-page web design or landing page per product category page. This will make every category page just as unique as the home page.
2. UI/UX Animated Features
Some animated UI/UX animations on the main homepage will certainly produce even more visitor engagement. The more an average visitor engages with a website, the longer stay time that visitor will produce on the site, thus, the bounce rate will go down and SEO results will increase. UI/UX animations are amazing for animated & engaging design purposes.
3. Subscription Box
Mail listings and subscription boxes are still very effective. Place a subscription box on a sidebar so it is always viewable or add a cookie-based pop-up subscription box on your website. Both of these methods work and will increase subscribers. The most common hints of color to use on a subscription box are blue, yellow, or orange. These marketing colors have proven to attract the eye of an average visitor. WordPress has tons of free and fee-based plugins.
4. SSL Certificate
To ensure website and payment online protection, it is recommended to install an SSL certificate. Studies have shown that websites including an SSL certificate are most trusted by Google and by the average customer. SSL encryptions are very strong and recommended for every website to apply on all web pages. The standard nowadays is called Let’s Encrypt and by default, your webhosting provider should help you get one for your website, for free.
5. Creative Imagery
Creative HD website images will make a web design always look much more appealing. Creative images like rich illustrations have become very popular these last 2 years. Although there are tons of free image and paid image outlets online, it’s best to create your own custom never before seen images for your eCommerce store.
6. Minimal Design
Less has become way more in terms of design. In terms of coding, the less coding to create a beautiful web design is a skill. Achieving a minimal web design on minimal coding is always recommended. A minimal design has been favored because it is simple, bold, and direct. Websites that have too many sidebars, pop-ups, and embedded items will often be seen as out of topic and all over the place. Aside from the visual design, a clean internal coding will ensure a faster website performance and grade.
7. Related Products
Adding a related product element on each product page will instantly increase sales on your eCommerce store. Tagging each web page with related tags and adding the related product element on the bottom or right side of each product page will generate more views and clicks.
8. Product Review Section
A product review is a great idea to add on each product page. Reviews will provide future customers insight on what other customers think about a product. Reviews will also give a second opinion and allow a space of free speech on your product page.
9. Image Compression
Image compression is the best way to keep the overall quality while reducing the size. Images that weigh too heavy on a web page will often slow down the site. By compressing each image on a website, this will lead to a small file size and a faster website load speed. WP Smush is a great WordPress plugin that instantly compresses all images. Another alternative for optimizing images on-the-fly is ShortPixel, a plugin which seamlessly integrates with your WordPress setup and which simply does its job!
10. Google Tools
Taking advantage of all the tools that Google offers can be very helpful. Google Analytics is a great way to track down your visitors daily and live. If using Adsense, Google Adsense will include ads on your website and generate income from clicks. If you don’t want traffic from your website going on other eCommerce stores with Google Adsense, simply place the Adsense tag on a blog page. Starting an Adwords campaign can boost online sales and website popularity instantly by displaying your website page on a targeted keyword or other relating e-commerce shops.
11. Mobile Friendly Design
There are millions of people around the world using smartphones and browsing the web multiple times a day. With a lot of web visitors coming from mobile sites, a website must be responsive to satisfy that specific group. Years before, mobile friendly was only an option, but now it is much more than a recommendation, it is mandatory to do. Websites that are responsive can resize for every screen size, this is the main reason why every online website should go responsive.
12. Demographics Analysis
Conducting a demographic analysis every now and then is important to do. Inquiring this knowledge will allow you to see what age range the basic visitor is around and what location they are coming from. This will give you insight on whether or not your targeted demographic group is viewing your website or not.
13. Website Payment API
API integration for an online payment terminal is the best and most professional option for every eCommerce store. Users don’t like to redirect to other pages upon making a payment. So having a payment inside the website is much more convenient and preferred.
14. Social Media Marketing
Social media marketing is an amazing way to pick up on new followers and website hits. Daily sharing and re-tweeting posts increase followers and website popularity. The key secret to running a successful social media marketing campaign is to create a scheduled posting plan.
Blogging is the best way to expand your website even further and boost your SEO ranks. WordPress is known to be a great blogging system. A person with no coding experience can instantly publish a blog on WordPress. The term ‘ content is king’, really expresses how valuable blogging is. The more blog post created, the more links indexed on Google, and the more website views & shares generated. Blogging through a topic targeting method is the best way to keep visitors related to desired keyword targets.
As previously mentioned, there is a bundle of elements which are necessary to be combined in order to formulate a successful outcome. Increasing sales and boosting popularity is essential for every store that tries to make it on the web. Use these 15 elements to add to your online store to instantly improve client satisfaction.