Role of Size in Logo Design

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Every now and then you come across an entrepreneur who demands a logo design that is large in dimensions. Without realizing the quality and efficiency of the design they would demand an identity that is bigger in size than an appealing one. Since they are paying you for their work, they want to earn the maximum benefit from it. But it is crucial for them to understand that a logo design is not just text and graphics but an integration of both contents. Moreover, logos should be designed in such a way that they could be used till the existence of the brand. Following next steps help entrepreneurs to understand the proper message associated with their logo.

Bigger Isn’t Always Better

Many entrepreneurs are under the wrong impression that big size logos will impress their target audience and hence demand their designers to create logos big in size. But in reality, a bigger logo is not necessarily the better option. Though logo designing plays a significant role in visual aspects of the company’s branding, it does not necessarily mean that big sized logos impress their potential audience.

smaller logo design

Inappropriate size may ruin the design

As discussed above, logo is the first impression of a company’s brand. In reality, it’s also the simplest and efficient way to portray a brand. Nothing else other than a logo can make a company successful by representing the company’s motto or vision through its design.
However, an inappropriate size may completely ruin its design. Though it conveys a good message, unidentifiable size could lead a logo’s efficiency to zero. But most of the expert designers are aware of such silly mistakes before hand because they are more experienced and possess practical knowledge of logos more than their clients.

midnight sailing logo design

Don’t Overcrowd Your Logo Design

Just imagine you are watching the sports channel and all of a sudden a huge logo pops up onto the corner of your TV screen thereby hiding the scoreboard for a while. You will get irritated as well as distracted from watching. A company’s target audience also show a similar reaction when bigger logos are broadcasted on various media. Although your intention is to make the logo look prominent on the billboard, you would never want your audience to take your brand as irritating, horrible and disturbing logo.

creative logo design

Make Room for Message Content

Instead of focusing on an oversized logo, entrepreneurs should concentrate more on conveying their brand message. Instead of arguing with the designers about the bigger design, clients should pay attention to the meaning of the message that goes with the graphics in designing. Even small sized logos can work wonders if they exactly portray the company message to its potential audience.

More Space means Negative Space

Most designers create a logo with less designing elements. But some clients don’t want to see much empty space in their design and want it to be filled up with something. As soon as these clients see a logo with empty space they arrive at a false conclusion that this space is useless and does not highlight their logo design. They need to be aware of the fact that empty space means negative space which creatively conveys beautiful message to their target audience.

For instance, consider the logo of Amazon, a renowned online store. It carries an arrow from the alphabet ‘A’ to ‘Z’ in the word Amazon. The arrow mark informs you that you could get everything from A to Z through their online store. A single arrow has carried the message in an exclusive and beautiful way.

wise logo design

Wrapping up, you should understand and most important, convince your clients that a better logo design is the one that should be versatile, easy to recognize, memorable and will endure the ages.

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Madalin Tudose

A web developer with a crush on SEO. Having my skin in the game of website development and digital marketing for more than 10 years already, you might consider me an expert. At least this is what people call me. Honestly, I HATE that term. I prefer to describe myself as a person who takes action and risks. I test every hypothesis, document every step of the process, and implement what works.