This article covers seven tools that will make your online social media efforts a little easier. They will help you to save time, because time is more valuable to a smaller business. They will also help you to streamline your process. With these tools you can create a process that you follow each day, which is going to cut down on superfluous efforts on your part.
This is a great tool if you are looking into dabbling in the blogging variety of social media. It is a great social media tool for small businesses, and is great for getting the word out. No matter how big or influential the blogger, each person has their own individual say online. The blog websites you are able to create with WordPress are not only good for coordinating social media marketing; it can also be the landing page of your social media marketing campaigns. You are not allowed to direct-sell on your other social media sites, but if you direct them to your social media blog, you may hit them hard with some serious promotions, and calls to action.
WordPress is easy to update and add content to, and is very good at allowing you to incorporate your other social media efforts into. WordPress is also very highly SEO ready, which is why the blogs on WordPress rise so quickly through Google’s SERPs (Search Engine Results Pages).
This tool is primarily for Facebook. It gives you some very detailed analytics about your Facebook efforts that goes well beyond that of Facebook’s own Insights. The tool will cost you, but gives you a clear indication of your brand’s popularity on Facebook. It gives you overview reports and more detailed in depth charts, so that you may see your Facebook performance visually instead of in numbered format.
This is a great tool for posting to your Facebook or Twitter account. It can also be used to publish content onto your personal profile and your groups on LinkedIn. With this tool you may connect to ping.fm, WordPress.com, MySpace, Mixi and Foursquare. It allows you to schedule your posts too. There is a common belief that scheduling does not count as “automation” and so will not negatively affect your Google rankings.
With this tool you may check all of your mentions (@mentions) on all of your Twitter accounts. You may also reply to them, with messages such as thank you, etc. You can also use the same process to answer any questions on Twitter, and looking through at what has been shared and added to the retweets.
The publisher function is used for checking and creating any scheduled posts, all which can be coordinated with the inbuilt calendar. The analytics functions show you where you are getting the most attention, and gives you a possible reason as to why. You may also make reports that you are able to download. The reports are a very good way of tracking your progress over the long-term.
With this tool you may find out who mentioned you, where and when. It’s as simple as that. Easy!
This is a comment plug-in for your blog. When your readers sign into their Google, Disqus, Yahoo, Facebook, Twitter or OpenID account, the Disqus commenter that you use will give them a number of different options. This vastly increases the chances of your blog going viral in some way. The fact that the reader has the option to repost a part of your blog somewhere else (for example), is all the motivation that some people need.
The comments that are posted on the bottom of your blog, using the Disqus commenter, can be shared across all of the aforementioned social media. They can spread across the net, with minimal effort on your part. This drives other people to look at your site, and has a very good SEO effect.
This is a great tool for scheduling all of your social media posts. All you need to do to post is log onto this tool, add your content, click schedule and that’s it.
Keeping on top of all the things that need to be done is difficult for a small business to do. They already have HR, sales, book keeping and marketing to contend with. Social media is (sadly) a large drain on time, taking time away from more pressing issues.
Using NutshellMail is a great way to stay on top of your social media marketing, but in smaller bite-sized chunks. This tool will send you an email each morning, telling you what has happened on your social media over the last 24 hours. All you need to do is turn off all of the notifications from all of your social media, so that none of them are emailing you, and synchronize your social media accounts with NutshellMail. That way instead of trawling through the many hundreds of social media messages and alerts you receive via email, you may simply look at your Nutshell mail every morning. It saves time and a lot of aggravation.
There are many tools out there built to help we all managing in a better way our social life on the web. If you know some, don`t hesitate to share them with us in the comment section below!