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Have you recently stumbled upon a single page website? This trend is the buzzword at the moment and indicates a radical shift in the design world. For those who are still not aware about this phenomena, a single page website has all information on one page.
You can scroll through the information using modern standards and techniques such as CSS3 and Ajax which display information as needed. The emergence of single page websites perfectly epitomizes the changing preference of today’s user who don’t want to waste time navigating through layers of navigation to get information.
But is this approach right for every business or are we blindly emulating this trend?
In this article, I will be discussing advantages and disadvantages of single-page website for businesses and its future.
Advantages of Single-page website
#1 Better user experience and higher conversion rates:
Sheer simplicity and less clutter typically associated with a single page website results in better user experience. There is less risk of user getting confused or lost in layers of navigation and ultimately abandoning the site. Users can effortlessly access relevant information and is only few clicks or scroll away from finding information.
The simplicity of design draws attention of visitors and takes them where you want them to go. Your overall message does not get lost or scattered in the top or side navigation, home page, about us page, mission page, or CTA.
# 2 Cost-effective and easy to maintain:
Single page website don’t tend to be as demanding and time-consuming as larger websites. Additionally, it saves on web space and bandwidth expenses and results in reduced hosting cost. One-page websites are easy on maintenance and make designer’s life easy.
Making changes on a single page site is not a daunting task compared to voluminous pages of large sites. You can stay focused on just one page and provide the best maintenance you can. Beautiful and custom made websites are no longer costly.
#3 Quality triumphs over quantity:
You don’t have to churn out multiple design page layouts for different site content. Rather just concentrate on one high-quality design for a single page. Organizing content is no longer a tedious task. You can tactically use the headers to separate content sections. This will allow users to know which section they are reading. It is lot more simpler compared to organizing content on multiple pages to create a good user experience.
#4 Focused approach:
With less content, you will be able to organize information seamlessly. Its simple approach, unambiguous look combined with a great story-telling mode pushes site visitors towards the final goal of the site. There is no doubt that it is more focused compared to a standard website driven by a landing page.
#5 Stand out from the pack:
While single page website is a growing trend, it is still not a very common site on the web and manages to attract eyeballs. There is an element of style and panache associated with single page websites which can leave a lasting impression on your site visitors. Not only does site visitor appreciate the uniqueness of your site, but also loves the fact that your site is easy to navigate.
Single-Page Website: On the flip side
Not very SEO friendly:
While Google is getting better with handling tons of codes and content in a single page site, it is not very efficient. With a one page website, you will be targeting limited keywords, as you will simply not have the additional pages to go after new phrases. This reduces your chances of being indexed.
Further, in an attempt to squeeze everything on to one page be it images, text, content, and videos you could end up with a cool design, but long load time also. Google hates heavy pages that take too long to load. Single-page website might derail your SEO efforts.
“One-size-fits-all” approach does not work
Don’t just emulate trends as one-page websites don’t work for everyone. If you own a business that needs to display each and every bit of information in detail about tons and tons of products, you certainly need more pages. Before you take a plunge into one-page design, think about your products and your target audience. Are you trying to sell one product or service? If yes, single-page website might work well for you.
It is also suitable for:
- Portfolio websites: Ideal for freelancers, designers, photographers looking to showcase portfolio.
- Brochure sites: That serve one product or purpose.
- Exclusive websites: Mainly for promos, announcements, or welcome pages.
Finally, a single-page website is not about dumping information together without applying any thought. Producing the design that weaves all elements of design and content to tell an engaging story could be time-consuming task. It is more about an interaction strategy. Due to the rapid increase in mobile web, the need for compact and concise websites will increase the demand of one page websites. This trend is here to stay and might be worth considering for your next web design project.