The sheer number of different social media sites can be overwhelming. If you own a business, you may well be confused about which are worth your time as you market your company on the internet. The correct answer can vary somewhat from one business to another, but these sites are worthwhile for virtually any.
Facebook, of course, is far and away the most widely used social media site in the world. The site includes many different options for promoting your business; one of the best is to simply open a page for your business. This allows you to interact with your customers, promote coupons and announce exclusive sales directly through your Facebook page. If you wish, you can participate in such other activities as business advertising and offer creation through Facebook as well.
Pinterest, with its emphasis on pictures, can also be a useful option if you want to be able to give your customers a visual representation of your products before they buy. This can be great way to get your products in front of a lot of people and to help them understand what your business is all about. You can link straight to your business’s web site from the pictures you post, allowing you to easily sell any of the products your customers might be interested in.
Twitter might not be quite as overwhelmingly popular as Facebook, but it still enjoys a robust following, to say the least. Additionally, many people feel that Twitter can give them a uniquely direct level of access to businesses and organizations in which they are interested. Twitter makes it easy for individuals to share something they find interesting with others; sometimes a tweet can even go viral and draw a tremendous amount of attention to your business. If you tweet more than a few times a day and tell people things that are interesting and unique about your business’s activities, you can accumulate a large following.
Other Social Media Sites
Of course, plenty of other social media options are available – some mainstream and some not. Depending on your business and its goals, you might want to consider such other efforts as creating videos and hosting them on YouTube or creating a Blogtalk radio broadcast to help you promote your business. If done properly, these types of activities can help more people hear about you and feel like they know you on a more personal level.
As you decide which social media sites are worth your time, you should look at how each one can help you; however, you should also think about how much work you will most likely have to put into it. The number of sites available, of course, makes it impossible for your business to maintain a presence on all of them. Therefore, it is up to you to decide which ones can offer the most “bang for your buck” – the best return on the time invested. For most business owners, the sites mentioned above are more than sufficient.