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The World Wide Web has opened up many new opportunities for the existing business houses all around the world as they can now reach out to the global clients by having websites built on very flexible platforms like WordPress. Moreover, it has also proved to be a blessing for those who have an entrepreneurial bend of mind but do not have much capital. They could make the best use of this platform by opening up e-commerce websites or virtual shops to sell different products as these requires investment of much less capital. However, since the competition in the virtual world is also quite narrow it is extremely important for the website to be optimized so that it has better ranking in the search engines.
It is a primarily responsibility of the web designers to build an optimized website. Here are some of the common mistakes that they make while creating WordPress themes which SEO experts suggest to avoid for getting a better rank in the search engines.
The ideal position of the site search box
Most websites have their individual site search box with the help of which the clients can access specific information while browsing through the website. While Google analytics is extremely helpful for getting access to the frequently used keywords, the individual search box helps in identifying the new keywords that are being used by the potential clients and thereafter use them in the content to get better ranking in the search engines. Thus, the location of the individual search box is extremely important. It should be placed in a position from where it is easily visible and can be accessed easily as well.
Make the best use of the headings present in a WordPress theme
Each and every page of a WordPress theme comes with a heading which should not be stuffed with the logo of the brand. It is best to provide specific information in the header as it helps the Google algorithm to identify appropriate information of the different pages.
One important facet of customizing a WordPress theme
One basic feature of WordPress themes is that whenever the designer incorporates some features like banner, search box or content layout in one of the pages of the website, it automatically gets repeated in all the pages of the site. To avoid such repetition, the developer can use different page templates that will help in customizing the web pages according to the specific requirements of the pages.
Inline images
The replacement of the inline images with the Javascript or CSS background created banners leads to the weakening of the automatic optimization capacity of a particular page. The Alt descriptions of the inline images as well as the title help in the optimization process. In fact, search engine robots can`t read an image if it doesn`t have a title and an “alt” attribute defined.
Display of vital details
Vital details like address, contact information and others should not be used as within an image. Though such stylization may appear beautiful, they are not going to help in the optimization process as the Google algorithm is less effective on images. So rather than putting such vital information as a part of a image, use stylish fonts to enhance the appearance of the webpage.
These were some of the very common mistakes often made by web designers that can negatively impact the automatic optimization capacity of a website built on WordPress. Avoid these and you`ll have a better optimized website.
