When you’re looking to expand your professional background, your resume just doesn’t cut it anymore. And the old days of offline job hunting are long gone. These days, you can’t just apply to a job and expect to get it based only on your resume.
You have to build your own portfolio website, a tool that will make you stand out from the crowd.
It might seem like a huge requirement at first but this will become your main money-making machine. So it’s good to invest a bit of time and effort to build your own portfolio website.
Nowadays, that’s so easy to do that you won’t even need the help of a programmer. Just choose a platform, add your content and sell your skills! But why is a work portfolio so important? Let’s find out together.
1. It Attracts Attention
At this point, we’re all aware of the fact that pictures and videos attract more attention than blocks of text. It’s easier to tell your work stories in a more interactive way than just briefly mentioning them in a resume.
On top of that, just think about how many papers an HR representative has to go through every day – at some point, it will get tedious and boring and they will surely appreciate something that catches the eye.
For example, if you’ve been part of a successful advertising campaign, it’s better to tell its story through videos, pictures and numbers than just briefly mentioning it in your resume. Not to mention the fact that your resume is not even the place where you describe your projects anyway.
2. Your Work Portfolio Shows Dedication
Not taking care of your work portfolio is like showing up to a job interview wearing sweatpants. Sure, it might be acceptable in some fields but you still wouldn’t risk it. It just says that you don’t really care about the job beyond the money. And while that’s the end goal, everyone appreciates a bit of extra work and dedication.
But when you apply with a portfolio, this shows that you’re dedicated to your craft and that you’re willing to walk that extra mile to make sure everything is perfect.
It shows that you consider yourself a professional, not just someone who’s there to get the job. And trust us, people will notice. You will create an identity for yourself that will differentiate you from the competition.
3. It Helps You Improve
A portfolio is an archive of your best work. It helps clients and employers to see your true value and dedication. But a portfolio is also a great tool for learning and bettering your craft.
Whenever you update it, for example, you get a clear look at your old work. You get to step back and decide if you’re happy with the direction your career is taking.
A portfolio will help you keep tabs on your past work. And since those are your best-curated projects, they will keep you motivated and always wanting to improve. If you come to the conclusion that you’re not proud of your work, you can always reset and take another creative direction.
4. It Makes You Look Like a Pro
To put it plainly, the lack of a portfolio just makes you look bad. Most of the time, a client will make a thorough research before deciding whether to give you the project or not. Just like you do before applying for a job.
You have to know if the company is serious, right? Well, the same thing goes for a potential client. They will want to know as many things about you as possible. And when they don’t find anything, their distrust is going to reach even higher levels, possibly leading to you losing that client.
And if you’re already in a team, your portfolio still matters because a client will still do research on the whole team before working with them. If your portfolio makes you look like the professional you are, the chances of your team getting the project will considerably increase.
5. It Helps You Stay in Touch
When you build your own portfolio website, you also build a way for you to stay in touch. First of all, with your clients and your audience, but more importantly, it helps you keep up with opportunities and never miss a good one.
Sure, you might be content with your current job or client base but you never know how you land a life-changing project, a collaboration with another freelancer, or a recommendation from someone who enjoyed your portfolio.
On the other hand, if you’ve already got a portfolio and forgot about it, a potential lead might see it in that state and move on. So try to keep it updated with new projects and relevant information that will ultimately help you land the project or job of your dreams.
We know that building your own portfolio website is not an easy task. But we cannot stress its importance enough. Make it a top priority because investing in your website is the key to your professional success, especially if you work in a creative field.
Just think about it as the first impression your clients get of you – an outdated portfolio or lack thereof does not leave a good impression.
If you’re just getting started, we offer the perfect portfolio building platform. Wix is so intuitive that even tech newbies will have an easy time with it. You simply choose your template, drag’n drop your content, and launch it. It’s that simple.
But no matter what portfolio platform you choose to use, just do it. Start working on your portfolio now because this is going to be the most powerful money-making tool you can make use of.